How Minds Change

The Surprising Science of Belief, Opinion, and Persuasion

Tapa dura, 352 páginas

Publicado el 23 de Mayo de 2022 por Portfolio.

ISBN:
978-0-593-19029-6
¡ISBN copiado!

Ver en OpenLibrary

4 estrellas (1 reseña)

The 2022 Porchlight Marketing and Sales Book of the Year

A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.

When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into …

6 ediciones