Raimondas Lapinskas reseñó Nudge de Cass R. Sunstein
About choises
3 estrellas
How do we make choices.
Paperback
Publicado el 4 de enero de 2009 por Penguin Books.
Nudge
Improving Decisions About Health, Wealth, and Happiness
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.