Raimondas Lapinskas reseñó Nudge de Cass R. Sunstein
About choises
3 estrellas
How do we make choices.
Electronic resource
Idioma English
Publicado el 4 de enero de 2009 por Yale University Press.
Nudge
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.